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Bank of America and Wal-Mart partner with United Way of Miami-Dade to launch public awareness campaign promoting tax credits

 

United Way Center for Financial Stability to offer tax help and financial resources year-round

EITCUnited Way of Miami-Dade is launching a public awareness campaign to inform families who earn less than $50,270 annually that they can receive up to $5,891 in tax credits through the Earned Income Tax Credit (EITC).  In addition, the campaign is promoting dozens of Volunteer Income Tax Assistance (VITA) sites in Miami-Dade that offer free tax services by IRS-certified volunteer preparers to those who qualify.  This campaign is made possible by two separate grants - a $10,000 grant from Bank of America and a $17,500 grant from the Wal-Mart Foundation.

United Way is utilizing radio and outdoor advertising to reach its target audience. The "Put more money in your pocket" message will be heard on Spanish and Creole radio stations and seen on Metrorail carts and stations, as well as public buses.  The campaign also combines public relations, website and social media outreach with a direct marketing component via United Way's database of supporters and partner agencies.  For detailed information, the community is encouraged to call 211 or visit http://www.miamifinancialstability.org/eitc for detailed information.

"Each year billions of dollars in tax refunds are not claimed by the people who most need those funds, because they don't know they qualify or how to properly file their taxes," Harve A. Mogul, president and CEO, United Way of Miami-Dade, said. "We are grateful that Wal-Mart is so dedication to helping our neighbors file their taxes correctly and access much needed funds."

In addition to free tax preparation, working individuals and families can access year-round financial services and support – from financial coaching to benefits enrollment to employment assistance and credit counseling – at the United Way Center for Financial Stability.

"A person's financial life is so basic to one's happiness," Debra, a client of the United Way Center for Financial Stability, said.  "My goal is to get to that financial freedom, with the help of the Center."

For more information about free tax preparation sites call 211, or visit www.miamifinancialstability.org.  For information on free year-round financial services, contact the United Way Center for Financial Stability at 305-688- 3551.